How we work

At Traditional Wine Rack Company, we do not directly retail our products to the public. Our network of retailers and distributors across Europe consist of small independent shops, to larger department stores, each selling a selected range of our products.

We work as a supplier. Our sub-distributors can set up an account and place purchase orders as little or regularly as they please. With international shipping, products are delivered swiftly, no matter the location.

Traditional Wine Racks staff member cutting wood for the Avino range

A tailor made service

Thanks to the diversity of the Traditional Wine Rack Company range, suppliers can use our products and services as they feel fit. As an addition to a current offering, our wine racks can be sold within retail outlets and e-commerce sites as either a Traditional branded or a white label item. Alternatively use our products as part of a service provided; use made to measure wine racks or cellar conditioning units as part of a larger project.

Our distributors have access to the privileges of our sister company Tanglewood. In addition to selling the Traditional range, we can offer our distributors the opportunity to earn referral fees through Tanglewood. Being able to supply a larger service, those that work alongside us can benefit from being part of an experienced and reputable group.

Unlike other wholesalers, we accept small or single entity orders. Our ethos is to provide a convenient service and offer a quality product to last. We work methodically to ensure our systems benefit those we supply to.

Traditional wine rack on a shelf with wine bottles in

White Label Branding

Add your stamp to our products with White Label Branding. Replace the Traditional Wine Rack Co. logo with your own for a bespoke product.

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